| Description |
1 online resource (xx, 339 pages) : illustrations, maps |
| Contents |
pt. 1. Convergences -- Ch. 1. Introduction -- Social and global change -- Ch. 2. Technologizing the word -- Greek alphabet and the written word -- printing press -- Radio -- Film and television -- Computers and social media -- Ch. 3. global view -- Describing social change -- Monopolies of knowledge -- Contradictory potential of media technology -- Mobile cultures and sense of place -- pt. 2. Theories -- Ch. 4. Classics in media and effects -- influence of media -- Theorist snapshot Paul Lazarsfeld -- active audience -- Case study Hero -- medium -- Ch. 5. Classics in media and ideology -- Ideology and hegemony -- Theorist snapshot Stuart Hall -- Empirical evidence for Marxist views -- Critical theory -- Theorist snapshot The Frankfurt School -- Case study Adolf Hitler and Joseph Goebbels -- Discourse -- Theorist snapshot Toby Miller -- Ch. 6. Classics in reasoning about information and its ownership -- reality of information -- Case study Google 'Don't Be Evil' and the universal library -- second enclosure -- pt. 3. Content, audiences and effects -- Ch. 7. Information warfare and modern propaganda -- Elements of public opinion -- Case study Greenwashing -- Perception management -- Ch. 8. Transforming cultures -- Intercultural communication -- Global flows -- Case study Culture jamming -- Media ownership -- Radical and rebellious media -- Ch. 9. Brand China and Bollywood India -- Overview of China and India -- China -- Case study Still Life -- India -- pt. 4. Structures and organization -- Ch. 10. Governance and digital identities -- Media activism, citizenship and participation -- E-democracy -- Electronic civil disobedience -- Active and passive digital persona -- Privacy -- Ch. 11. Interactive media and news -- News as a form of knowledge -- Journalism and push technology -- Public relations -- Case study Salam Pax and Bring Them Home Now -- Ch. 12. Media economics -- Public service broadcasting -- Traditional media economics -- Case study Advertisers and online newspaper consumers -- New media economics -- Digital piracy -- Ch. 13. Games -- Media audiences -- Global snapshot The Norton Online Living Report, 2008 -- Massively multiplayer -- World-building and age compression -- Ch. 14. Media research -- Science and media research -- Interpretative paradigm -- Focus groups -- Research and impact: Global cyberbullying -- Ch. 15. Conclusion -- Theories -- Structures and organizations -- Content -- Audiences -- Effects -- Media capital |
| Summary |
Truly global and cutting-edge, this is the resource for all students studying media in today's world. It is a truly accessible but critical text. It provides an explicitly global approach, including chapters on developing Asian countries. It offers an excellent balance of new and traditional media. It includes an accompanying online resource to provide regular updates of key statistics. This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting-edge text for today's students seeking to understand worldwide media, past and present |
| Bibliography |
Includes bibliographical references (pages 311-333) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2014 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Mass media
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mass media.
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05.30 mass communication and mass media: general.
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Popular Culture.
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Mass media.
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Mass media
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Medientheorie
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Massenmedien
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Medien
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Massamedia.
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Theorieën.
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Massmedia.
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| Genre/Form |
Einführung.
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| Form |
Electronic book
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| Author |
Donald, Stephanie, 1961-
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Shoesmith, Brian.
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| ISBN |
9781137094926 |
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1137094923 |
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