1. The periodical publishing scene -- 2. The way in -- 3. How a magazine is published : systems and jobs -- 4. Editorial -- 5. The advertisement department -- 6. The design studio -- 7. The production department -- 8. Marketing and promotion -- 9. Circulation and distribution -- 10. The management -- 11. Training
Summary
First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company
Analysis
Magazines Publishing
Bibliography
Includes bibliographical references (page 139) and index
