Description |
1 online resource (xii, 276 pages) : illustrations |
Contents |
Acknowledgments; Introduction; 1 Why the Web?; The doppelganger effect; Ten factors of a successful web presence; Marketing allure and attraction; Creating a (hopefully) warm body of work; Value at the speed of light; 2 No Site for Sore Eyes; Provocative content; Navigation that would make Prince Henry jealous; What not to optimize, organize, and legitimize; Hitting the buyer between the eyes; Why people don't use overheads on TV; 3 Changing the World One Community at a Time; Virtual communities produce very real profits; Showing up; The nebula effect |
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Fences and "beware of dog" signs4 Branding by Bonding; Beating your own drum; Trust, innovation, quality, and growth; Viral branding; Creating a "sticky" web presence; 5 Removing the Immigration Agents; The global website; The global services provider; The new global service provider; The myth of cultural differences; Invoicing and collecting internationally; 6 Blogs, Bogs, and Fogs; Gutenberg's latest iteration; Talking heads; Create your own broadcast central; Automated calling cards; 7 Newsletters: There Are Far Too Many; Attracting topics; Compelling formats; The seven rules of authorship |
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Dramatic subscription growth8 Myths and Monsters; Strange sounds; The twilight zone; Downloads vs. avalanches; 9 You're Going to Optimize My What?; Search engine torque; Search horsepower; Search potholes; From anonymity to client; 10 Why Social Media Is an Oxymoron; Social media and all that online jazz; Facebook; Twitter; LinkedIn; And all the rest of the usual suspects; How to guarantee a complete social media meltdown; Some tough questions and considerations regarding social media; 11 The Future Foretold; The holographic web (well, almost); Dick Tracey had it right |
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Why the iPhone is the best thing since GutenbergTime travel; About the Authors; Index |
Summary |
"Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher |
Notes |
Includes index |
Bibliography |
Includes bibliographical references and index |
Notes |
Print version record |
Subject |
Internet marketing.
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Internet advertising.
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Branding (Marketing)
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branding.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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Branding (Marketing)
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Internet advertising.
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Internet marketing.
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Form |
Electronic book
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Author |
Weiss, Alan, 1946-
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LC no. |
2011048750 |
ISBN |
9781613081716 |
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1613081715 |
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