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Book Cover
E-book
Author Barr, Chad.

Title Million dollar web presence : leverage the web to build your brand and transform your business / by Chad Barr & Alan Weiss
Published New York : Entrepreneur Press, 2012

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Description 1 online resource (xii, 276 pages) : illustrations
Contents Acknowledgments; Introduction; 1 Why the Web?; The doppelganger effect; Ten factors of a successful web presence; Marketing allure and attraction; Creating a (hopefully) warm body of work; Value at the speed of light; 2 No Site for Sore Eyes; Provocative content; Navigation that would make Prince Henry jealous; What not to optimize, organize, and legitimize; Hitting the buyer between the eyes; Why people don't use overheads on TV; 3 Changing the World One Community at a Time; Virtual communities produce very real profits; Showing up; The nebula effect
Fences and "beware of dog" signs4 Branding by Bonding; Beating your own drum; Trust, innovation, quality, and growth; Viral branding; Creating a "sticky" web presence; 5 Removing the Immigration Agents; The global website; The global services provider; The new global service provider; The myth of cultural differences; Invoicing and collecting internationally; 6 Blogs, Bogs, and Fogs; Gutenberg's latest iteration; Talking heads; Create your own broadcast central; Automated calling cards; 7 Newsletters: There Are Far Too Many; Attracting topics; Compelling formats; The seven rules of authorship
Dramatic subscription growth8 Myths and Monsters; Strange sounds; The twilight zone; Downloads vs. avalanches; 9 You're Going to Optimize My What?; Search engine torque; Search horsepower; Search potholes; From anonymity to client; 10 Why Social Media Is an Oxymoron; Social media and all that online jazz; Facebook; Twitter; LinkedIn; And all the rest of the usual suspects; How to guarantee a complete social media meltdown; Some tough questions and considerations regarding social media; 11 The Future Foretold; The holographic web (well, almost); Dick Tracey had it right
Why the iPhone is the best thing since GutenbergTime travel; About the Authors; Index
Summary "Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Internet marketing.
Internet advertising.
Branding (Marketing)
branding.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Branding (Marketing)
Internet advertising.
Internet marketing.
Form Electronic book
Author Weiss, Alan, 1946-
LC no. 2011048750
ISBN 9781613081716
1613081715