| Description |
1 online resource (xviii, 274 pages) : illustrations |
| Contents |
Choosing the direct option: The benefits and rewards -- Is the direct option for you? -- Evaluating direct-selling organizations -- Examining your motivation -- Building your business -- Managing your time -- Managing your business -- Marketing your career -- You can lead -- It's where you finish -- The winning team: Profiles of successful direct-selling organizations -- Going global: The international direct option |
| Summary |
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success |
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This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained |
| Bibliography |
Includes bibliographical references (pages 267-274) |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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English |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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Print version record |
| Subject |
Direct selling -- United States -- Case studies
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BUSINESS & ECONOMICS -- International -- Marketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Exports & Imports.
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Direct selling
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Commerce.
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Business & Economics.
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Marketing & Sales.
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United States
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| LC no. |
93019819 |
| ISBN |
0585174229 |
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9780585174228 |
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