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Authors (Last name first) (1-11 of 11)
Batra, Rajeev.
1
1992
Advertising management
Aaker, David A.
Fourth edition
Englewood Cliffs, N.J. : Prentice Hall, [1992]
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WATERFT BUSINESS
659.1 Aak/Ama
AVAILABLE
2
1996
Advertising management
Batra, Rajeev.
Fifth edition / Rajeev Batra, John G. Myers, David A. Aaker
London : Prentice-Hall International, [1996]
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MELB
659.1 Aak/Ama 1996
AVAILABLE
3
1996
Advertising management
Batra, Rajeev.
Fifth edition
Upper Saddle River, N.J. : Prentice Hall, [1996]
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MELB
659.1 Bat/Ama 1996
AVAILABLE
4
2011
Leveraging consumer psychology for effective health communications : the obesity challenge
Armonk, N.Y. : M.E. Sharpe, 2011
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MELB
362.196398 Bat/Lcp
AVAILABLE
5
2011
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
Batra, Rajeev
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Electronic Resources
6
2012
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava.
New York : McGraw-Hill, [2012]
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W'BOOL
658.827 Cha/Nem
AVAILABLE
7
2012
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava.
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Electronic Resources
8
2003
Persuasive imagery : a consumer response perspective
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Electronic Resources
9
2003
Persuasive Imagery : a Consumer Response Perspective
Scott, Linda M
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Electronic Resources
10
2015
The psychology of design : creating consumer appeal
New York : Routledge, 2015
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Electronic Resources
11
2016
The psychology of design : creating consumer appeal
Abingdon, Oxon : Routledge, 2016
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Electronic Resources
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