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Author Benioff, Marc R., 1964-

Title Behind the cloud : the untold story of how went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler
Edition First edition
Published San Francisco, CA : Jossey-Bass, [2009]
Online access available from:
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Description 1 online resource (xxiii, 278 pages) : illustrations
Contents pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success
Summary "How did grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
Bibliography Includes bibliographical references and index
Notes Print version record
Subject (Firm)
Customer relations -- Management.
Sales management.
Form Electronic book
Author Adler, Carlye.
LC no. 2009021671
ISBN 0470535903 (electronic bk.)
0470535911 (electronic bk.)
047053592X (electronic bk.)
9780470535905 (electronic bk.)
9780470535912 (electronic bk.)
9780470535929 (electronic bk.)