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Book Cover
E-book
Author Wakefield, Lane, author

Title How do fans feel? : a case analysis of measuring and modeling attitudes using partial least squares structural equation modeling / Lane Wakefield, Gregg Bennett
Published London : Human Kinetics, Inc., 2016
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Virtual fan communities (VFC) have become very popular among fans of sports teams. A VFC provides an online place for fans to meet and discuss the team, consume media, and develop friendships. Students will learn, in this case study, how to use partial least squares structural equation modeling (PLS-SEM) to assess fan attitudes toward the VFC and sponsors of the firm. Students will also learn how sport organizations can benefit from leadership with statistical know-how. The case is fictional, but it is based on an actual research study conducted in conjunction with a prominent virtual fan community in which ownership had an interest in fans' attitudes toward their service
Notes Originally published in Wakefield, L., & Bennett, G. (2016). How do fans feel? A case analysis of measuring and modeling attitudes using partial least squares structural equation modeling. Case Studies in Sport Management, 5(1), 85-88. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Mass media and sports.
Form Electronic book
Author Bennett, Gregg, author
ISBN 9781526436351 (ebook)