Assessing advantage cluster : the case of Pithampur auto industry / authored by Pragya Bhawsar (Department of Strategic Management, Indian Institute of Management Sirmaur, Paonta Sahib, Himachal Pradesh, India)
Emerald emerging markets case studies ; vol. 11, no. 2
Notes
Learning outcomes: The learning outcomes of this paper will help students in understanding the dynamics of the formation of industry clusters and the benefits associated with industry clusters. The case will give stimulus towards the cluster competition
Case overview/synopsis: The case describes the dilemma of a potential investor of a tyre company that wants to diversify its product line and is searching for a new strategic location. The investor is thoughtful about the Pithampur auto industry cluster for its upcoming investment. The case demonstrates how Pithampur has transformed into an "industry cluster" and the benefits it provides to firms in it. However, Pithampur is not the only auto industry cluster in India, clusters like Chakan-Pune is in competition with Pithampur for attracting investments. This is a cause of worry for the cluster's stakeholders. The case projects amalgamation of concerns of the stakeholders of the clusters and those of potential investors in evaluating and benchmarking it with other clusters for a competitive future
Complexity academic level: Suitable for both undergraduate and post-graduate students (MBA students)
Supplementary materials: Teaching notes are available for educators only
