Title Financial public relations / edited by Pat Bowman and Richard Bing

Edition Revised edition Published Oxford : Boston : Butterworth Heinemann, 1993

Copies

Location	Call no.	Vol.	Availability
MELB	659.2 Bow/Fpr		AVAILABLE

Description xvii, 182 pages : ;illustrations ; 24 cm Contents 1. Media relations / Edward Townsend -- 2. Investor relations. Professionals and institutions / Peter Smith. Private investors / Richard Bing -- 3. Annual reports / John Cole -- 4. Internal communication / David Vevers -- 5. Marketing financial services / Colin Trusler -- 6. Regulation of the financial services industry / Betty Powell -- 7. The ethical jungle / John Hollis -- 8. Stock Exchange listings, mergers and acquisitions / Angus Maitland -- 9. Crisis management / Michael Regester -- 10. International dimensions / Alan Macdonald -- 11. The role of corporate identity in managing change / John Smythe -- 12. Measuring opinion / Peter F. Hutton -- 13. Consultants or in-house: roles and relationships / Roger Hayes -- Case Study 1 The flotation of Wellcome -- Case Study 2 A watershed in takeover defence -- Case Study 3 A new identity for Akzo / John Smythe -- Case Study 4 The strength of Forte / Richard Bing Notes "Published on behalf of the CAM Foundation." Previous ed. published under title: Handbook of financial public relations. 1989 Bibliography Includes bibliographical references (pages [177]-178) and index Subject Financial planners -- Marketing. Financial services industry -- Great Britain -- Communication systems. Financial services industry -- Great Britain -- Marketing. Public relations -- Great Britain. Public relations. Author Bing, Richard. Bowman, Pat. CAM Foundation. LC no. 94103150 ISBN 0750608293

Other Titles Handbook of financial public relations Handbook of financial public relations

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