Title Business marketing

Edition Third edition / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles Published Boston : McGraw-Hill/Irwin, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.2 Bin/Bma 2005		AVAILABLE

Description xv, 475 pages : illustrations ; 26 cm Bibliography Includes bibliographical references and indexes Subject Industrial marketing. Industrial marketing -- Management. Industrial procurement -- Management. Industrial marketing -- United States -- Case studies. Genre/Form Case studies. Author Gomes, Roger. Knowles, Patricia A. LC no. 2003058597 ISBN 0072859113 alkaline paper 0071112529 international edition alkaline paper

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