| Description |
1 online resource (224 p.) |
| Contents |
Cover -- Title Page -- Copyright Page -- Foreword -- Contents -- Acknowledgments -- About the Authors -- Introduction -- Chapter 1 The Data-Driven Factor -- Growth of Data Science -- Predictive Modeling -- Capacity Analysis -- Source and Journey -- Data Visualization -- Talent Analytics -- Reject the Cliché -- Data Is the New Bacon -- My Lifelong Love of Data -- Start with a Data Plan -- Data-Driven Leadership -- Applying Analytics to Fundraising -- Getting Started with an Analytics Project or Program -- Portfolio Management -- Major Gift Prospect Identification and Cultivation |
|
List Management and Reporting -- Direct Mail Segmentation -- Overall Results of Predictive Modeling -- Chapter 2 The Innovative Factor -- Beginnings of Innovation -- Walking Out the Door -- There Is Power in Coffee -- Practice Innovation -- Forgiving Cultures Foster Innovation -- Pursue Other Innovators -- Embrace Worthiness of Mission -- There Isn't Enough Time -- Challenge Conformity -- Reason to Innovate -- You Too Can Be an Innovator -- Connecting the Dots -- Dissecting the Genius -- Innovative Advancement Practices -- Failing Well -- Timeline of Innovation -- Spaces for Innovation |
|
Catalysts for Creativity -- Collaboration Creates Innovation -- Thought Leadership -- Chapter 3 The Collaborative Factor -- Collaboration Between Fundraisers -- Collaboration with Other Development Professionals -- Embrace Inclusivity -- Collaboration with Volunteers -- Collaboration Outside the Organization -- Don't Go It Alone -- Checking the Boxes: Diversity -- Women in Fundraising: Equity -- Inclusive Design -- Cognitive Bias and Bias-Based Thinking -- Collaborative Fundraising -- Collective Impact -- Community-Centered Fundraising -- Chapter 4 The Authentic Factor -- Can Passion Be Taught? |
|
Sales Training -- Transparency -- Learn from Your Volunteers -- Connecting People with Their Passions -- Passion for the Organization and Its Mission -- Brand Ambassador -- Donors as Friends -- Why We Do What We Do -- Chapter 5 The Confident Factor -- Partner Involvement -- Fundraising Is a Choice -- The Princess Obsession -- Why Fear? -- Fear of Rejection -- No-Fear Fundraising -- Positivity in Fundraising -- The Charisma Effect -- Grit in Fundraising -- Persistence in Our Profession -- Rejuvenation -- Pride in Our Profession -- Chapter 6 The Advocacy Factor -- An Advocate for the Industry |
|
An Advocate for Your Organization -- An Advocate in the Public Space -- Be That Person -- Advocacy Requires Passion -- Mentoring Up -- Mentoring Down -- Mentoring Alongside -- Your Advocate -- Advocate for Our Industry -- Advocate Within Your Organization -- Community Relations -- Volunteer Advocate -- Teaching and Speaking -- Chapter 7 The Digital Factor -- Content Framing -- Stage 1. Internal Need-Based -- Stage 2. External Need-Based -- Stage 3. Internal Impact-Based -- Stage 4. External Impact -- Prospecting -- Warming -- Cultivation -- Donor Relations -- Sea Change |
| Notes |
Description based upon print version of record |
|
Fundraising in a Technology Integrated Era |
| Form |
Electronic book
|
| Author |
Lampi, Amy S
|
| ISBN |
9781119932802 |
|
1119932807 |
|
