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Book Cover
Author BIZTRAC (Firm)

Title Marketing the arts : a study of marketing and audience development by Australian arts organisations / commissioned by the Australia Council and prepared by BIZTRAC, Business Training Research and Consultancy-Professor Geoffrey Soutar ... [and others] ; and Donovan Research-Helen Close, project manager
Published Redfern, N.S.W. : Australia Council, [1997]


Location Call no. Vol. Availability
 MELB  792.0688 Biz/Mta  AVAILABLE
 W'PONDS  792.0688 Biz/Mta  AVAILABLE
Description 106 pages ; 30 cm
Series Research report
Research report (Australia Council)
Analysis Arts
Federal issue
State issue
Notes 'Prepared by BIZTRAC, Business Training Research and Consultancy, Geoffrey Soutar ... <et al.> and Donovan Research, Marketing and Communications Research Consultants, Helen Close'
Bibliography Includes bibliography
Subject Art -- Marketing.
Art -- Australia -- Marketing.
Arts audiences -- Australia.
Arts surveys -- Australia.
Arts -- Marketing.
Arts -- Australia -- Management.
Arts audiences.
Arts -- Australia -- Marketing.
Author Close, Helen
Soutar, Geoffrey N., 1948-
Australia Council.
Donovan Research
ISBN 0642264023