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Book Cover
E-book
Author Barnes, Cindy, 1961-

Title Creating & delivering your value proposition : managing customer experience for profit / Cindy Barnes, Helen Blake, David Pinder
Published London ; Philadelphia : Kogan Page, 2009
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  

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Description 1 online resource (xvi, 213 pages) : illustrations
Contents Half title page; Title page; Copyright; Dedication; Table of contents; List of Figures; List of Tables; Acknowledgements; Introduction; Chapter 1 What do you really think about customers?; Chapter 2 What is a value proposition?; Chapter 3 The value-focused approach; Chapter 4 Creating your value proposition; Chapter 5 Value Proposition Builder: Market; Chapter 6 Value Proposition Builder: The value experience; Chapter 7 Value Proposition Builder: Offerings; Chapter 8 Value Proposition Builder: Benefits; Chapter 9 Value Proposition Builder: Alternatives and differentiation
Summary A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Customer relations.
Value added.
Value.
Form Electronic book
Author Blake, Helen, 1962-
Pinder, David, 1945-
ISBN 0749458593 (electronic bk.)
1282395599
9780749458591 (electronic bk.)
9781282395596
Other Titles Creating and delivering your value proposition