Half title page; Title page; Copyright; Dedication; Table of contents; List of Figures; List of Tables; Acknowledgements; Introduction; Chapter 1 What do you really think about customers?; Chapter 2 What is a value proposition?; Chapter 3 The value-focused approach; Chapter 4 Creating your value proposition; Chapter 5 Value Proposition Builder: Market; Chapter 6 Value Proposition Builder: The value experience; Chapter 7 Value Proposition Builder: Offerings; Chapter 8 Value Proposition Builder: Benefits; Chapter 9 Value Proposition Builder: Alternatives and differentiation
Summary
A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth
