Title Website owner's manual / Paul Boag

Published Greenwich, Conn. : Manning, ©2010

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Description 1 online resource (xxiii, 272 pages) : illustrations Contents 1. The secret to a successful website -- 2. Stress-free planning -- 3. The perfect team -- 4. Differences over design -- 5. Creating killer content -- 6. User-centric design -- 7. Ensuring access for all -- 8. Taking control -- 9. Decoding technobabble -- 10. Driving traffic -- 11. Engaging your visitors -- 12. Planning for the future Summary Describes the process of developing a Web site, covering such topics as forming a vision for a site, selecting a design agency, establishing performance metrics, and marketing the site Notes Includes index Print version record Subject Web sites -- Management Web sites -- Design. Web sites -- Management. Web sites -- Design. Web sites -- Design Web sites -- Management Form Electronic book ISBN 9781933988450 1933988452

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