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E-book
Author Derhy Kurtz, Benjamin W. L

Title The Rise of Transtexts : Challenges and Opportunities
Published Milton : Taylor and Francis, 2016

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Description 1 online resource (263 pages)
Series Routledge Research in Cultural and Media Studies
Routledge research in cultural and media studies.
Contents Cover; Half Title; Title Page; Copyright Page; Contents; Foreword: Transmedia Storytelling and Free Labor; Acknowledgments; The World is Changing & and Transtexts are Rising; PART I: Rethinking Transmedia: History and Typology of Transtexts; 1 Historicizing Transtexts and Transmedia; 2 Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question; 3 Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom; Use and Reception by Engaged Audiences; 4 Fandom and the Transtext
5 "I Am not a Tribute": The Transmedia Strategy of The Hunger Games versus Fan Activism6 Set in Stone: Issues of Canonicity of Transtexts; 7 Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame; PART II: Through the Looking-Glass: Transmediating Text-Brands; 8 Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds; 9 BioShock: Rapture through Transmedia; 10 WWE's Storyworld and the Immersive Potentials of Transmedia Storytelling; The Industry behind Transtexts; 11 Considering Transtexts as Brands
12 Let's Talk About Texts, Baby: Proposing a new Model for Copyright in a Transtext World13 Transmedia Logics and Locations; List of Contributors; Index
Notes Print version record
Form Electronic book
Author Bourdaa, Mélanie
ISBN 9781317371052
1317371054