| Description |
1 online resource (xiv, 416 pages) : illustrations |
| Series |
The Managing cultural differences series |
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Managing cultural differences series.
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| Contents |
The new China hotel in Beijing / Yuen Ching Karen Lee, Su-Ging Wang -- Tentative withdrawal from a joint venture: shalimar laboratories, Ltd. / John E. Walsh -- Confronting globalization: atencio plasticos' search for a strategic alliance / C. Roe Goddard -- The potato business / Mitja Tavcar -- Nissan United Kingdom, Ltd. / John E. Walsh -- Strategic alliance in India: sage publications / Victoria R. Whiting, Kathleen K. Reardon -- Westel (A): start-up of a joint venture / C. Thomas Howard, Robert P. McGowan -- Westel (B): overcoming financial problems / C. Thomas Howard |
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International Gateway Company, Ltd / C. Thomas Howard, Robert P. McGowan -- Beijing jeep corporation: American motor's experience in China / Mary B. Teagarden, Mary Ann Glinow -- Orient-U.S. leasing corporation: a Japanese-American joint venture in financial services / Arvind Bhambri, John Davis, Davis O. Braaten -- Kuwaiti/Chinese business partnership / Youming Ye -- International espionage at IBM? hitachi Ltd. / John E. Walsh-- International espionage at IBM: Hitachi, Ltd. / John E. Walsh -- Motorla analog division: development of a shared global vision / Raplh Krueger, Corinne Pfuud |
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Opening a closed city: challenges at the new frontier / Joseph N. Lombardo -- Confrontation or collaboration: two strong executives / Robert T. Moran -- AT & T: technically brilliant but interculturally average / Cheryl Johnson, Carolyn S. Younker -- Litigation isn't the Japanese way: Nippon, Inc. and Raleigh, Ltd. / Alan Goldman -- Testing solar stoves in Mexico: Alten Technologies, Inc, / Hendrick Serrie -- The Alpaca Industry of Peru / John E. Walsh. attempts to increase market share and profits in Japan / John E. Walsh, William P. Coon |
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Client development in Japan: Elcolab, Inc. / John Zerio, Bert K. Tsutakawa -- Anheuser-Busch (A): developing a global brand in Germany / John E. Walsh -- Anheuser-Busch (B): developing a global brand in great Britain / John E. Walsh -- Cross-cultural collaboration at EUROSYS / Robert T. Moran [and others] -- Between a rock and a hard place -- a question of ethics / Julian H. Allen, Gerald Parkhouse -- SSA Mexicana: a Korean prescription for successs in Mexico / David O. Braaten -- Motorola, Inc. CPSTG: performance management as a process for change / David O. Braaten, John P. Millikin |
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Merck and Company, Inc. -- having the vision to succeed / Stephanie Weiss, David Bollier -- Selling development to Somalia: the food monetization program / John D. Irons, Anne-Lise Quinn -- Managing a culturally diverse work force in a southern African gold mine / Jeffrey Ovian -- Managing a diverse work force in Indonesia / John E. Walsh -- Banking on diversity: familiarity breeds contempt at Security First Bank / David O. Braaten -- The Maquiladora Industry and Mexican Unions: the new national political strategy / John Passe-Smith, Edward J. Williams |
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A quality implementation case: Kaizen at Firestone New Zealand / Jason S. Schweizer, Suresh Balan -- Service excellence in the travel industry: Singapore Airlines / Robert T. Moran, George Vicari |
| Summary |
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management sty |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
International business enterprises -- Management -- Case studies
|
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Industrial management -- Social aspects -- Case studies
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Intercultural communication -- Case studies
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BUSINESS & ECONOMICS -- International -- General.
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Industrial management -- Social aspects
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Intercultural communication
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International business enterprises -- Management
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Fallstudiensammlung
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Management
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Multinationales Unternehmen
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Entreprises multinationales -- Gestion -- Cas, Études de.
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Gestion d'entreprise -- Aspect social -- Cas, Études de.
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Communication interculturelle -- Cas, Études de.
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Gestion interculturelle.
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Industrie -- Aspect social.
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| Author |
Moran, Robert T., 1938-
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Braaten, David O
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Walsh, John Edward, 1927-
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| ISBN |
9781136012662 |
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1136012664 |
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