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Book

Title Building your organization's brand : a practical guide for communicators / Brad J. Breininger ...[et.al.]
Published San Francisco, Calif. : International Association of Business Communication, 2004

Copies

Location Call no. Vol. Availability
 W'PONDS  658.827 Bre/Byo  TEMPORARILY UNAVAILABLE
Description 91 pages : illustrations ; 30 cm
Notes Looseleaf binder
Developed by Towers Perrin HR Services
Bibliography Includes bibliographic references
Subject Business names.
Business names -- Marketing.
Author Breininger, Brad J