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Book Cover
E-book
Author Brogdon, Robin.

Title 101 veterinary marketing questions answered / Robin Brogdon
Published Lakewood, Colo. : AAHA Press, [2011]
©2011
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  

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Description 1 online resource (vii, 142 pages)
Contents Message and brand development -- Staff and staff training -- Client satisfaction -- Acquiring new clients -- Client education and compliance -- Public relations -- Advertising and promotions -- Using technology -- Budgeting -- Weighing costs and benefits -- Referral practices
Bibliography Includes bibliographical references (pages 133-134)
Notes Print version record
Subject Marketing -- United States.
Veterinary services -- Administration.
Hospitals, Animal.
Marketing -- organization & administration.
Veterinary Medicine -- organization & administration.
United States.
Form Electronic book
Author American Animal Hospital Association.
ISBN 158326163X (electronic bk.)
9781583261637 (electronic bk.)
Other Titles One hundred and one veterinary marketing questions answered
One hundred one veterinary marketing questions answered