| Description |
1 online resource (241 pages) |
| Contents |
Front cover; The multichannel challenge: Integrating customer experiences for profit; Copyright page; Contents; List of figures; List of tables; Acknowledgements; Foreword; Introduction; Part 1: The case for multichannel; Part 2: Developing multichannel strategy; Part 3: Making multichannel work in practice; Index |
| Summary |
"95% of retailers are trying to implement some kind of multi channel marketing" (Direct Marketing Association)- this book shows you how! |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Street, Rod
|
|
Bruce, Lindsay
|
| ISBN |
9780080570129 |
|
0080570127 |
|
