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Book Cover
E-book
Author Butje, Mark.

Title Product marketing for technology companies / Mark Butje
Published Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, ©2005
Online access available from:
ProQuest Ebook Central    View Resource Record  

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Description 1 online resource (xiii, 183 pages) : illustrations
Contents Figures; About the Author; Preface; Acknowledgements; Product Marketing for Technology Companies; The Spider in the Web; The Product Life Cycle Process; Mission Statement for your Product; Product Positioning; The Product Adoption Life Cycle; The Product Launch; Cost Price Calculations; Finance for Non-Financials; You and the Sales Force; You and the Engineers; If Your Product is a Service; Managing the Product Portfolio; The Product Plan
Summary Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples
Notes Print version record
Subject High technology industries -- Marketing
Information technology -- Marketing
New products -- Marketing.
Form Electronic book
ISBN 0080480438
0750659947
1136371710
1136371753
1136371761
1138181498
9780080480435
9780750659949
9781136371714
9781136371752
9781136371769
9781138181496