Figures; About the Author; Preface; Acknowledgements; Product Marketing for Technology Companies; The Spider in the Web; The Product Life Cycle Process; Mission Statement for your Product; Product Positioning; The Product Adoption Life Cycle; The Product Launch; Cost Price Calculations; Finance for Non-Financials; You and the Sales Force; You and the Engineers; If Your Product is a Service; Managing the Product Portfolio; The Product Plan
Summary
Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples