Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume / edited by Ernest Alan Buttery
Published
South Penrith, N.S.W. : School of Marketing and International Business, UWS, 2003
"'The future of Marketing with Particular Reference to Asia and the Antipodes' is the title of the inaugural research conference by the Chartered Institute of Marketing ..." --Introduction