Title Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald

Edition Second edition Published Jordan Hill, Oxford : Butterworth-Heinemann, 1989

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.802 Mcd/Mph		AVAILABLE

Description ix, 337 pages : illustrations, forms ; 24 cm Series The Marketing series Marketing series (London, England) Notes "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation" Includes index Bibliography Includes bibliographical references Subject Marketing -- Management. Marketing -- Great Britain -- Management. Marketing. Author CAM Foundation. Chartered Institute of Marketing. ISBN 0750601078 (paperback)

Other Titles Marketing plans : how to prepare them, how to use them (McDonald : 2nd ed.)

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