| Description |
1 online resource (xx, 368 pages) : illustrations (some color) |
| Series |
The expert's voice in Web development |
|
Expert's voice in Web development.
|
| Contents |
SEM and the Google ecosystem -- AdWords in depth -- Marketing with AdWords -- Getting started with AdWords -- Local advertising and location targeting -- Keyword strategy -- Creating ads and landing pages -- The display network -- Mobile advertising with AdWords -- Account management and optimization -- Google analytics and actionable data -- Testing with website optimizer |
| Summary |
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords |
|
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail--account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| SUBJECT |
Google AdWords -- Handbooks, manuals, etc
|
|
Google. http://id.loc.gov/authorities/names/nr2003021731
|
|
Google fast |
|
Google AdWords fast |
| Subject |
Internet marketing.
|
|
Internet advertising.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Informatique.
|
|
Internet advertising
|
|
Internet marketing
|
| Genre/Form |
handbooks.
|
|
Handbooks and manuals
|
|
Handbooks and manuals.
|
|
Guides et manuels.
|
| Form |
Electronic book
|
| Author |
Calcott, Lori, author
|
| ISBN |
9781430240150 |
|
1430240156 |
|
