Title Marketing matters : a guide for healthcare executives / Richard K. Thomas, Michael Calhoun

Published Chicago, Ill. : Health Administration Press, ©2007

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Description 1 online resource (xv, 151 pages) Series ACHE management series Management series (Ann Arbor, Mich.) Notes Title from title screen Bibliography Includes bibliographical references Subject Medical care -- Marketing Hospital care -- Marketing Marketing of Health Services Hospital care -- Marketing Medical care -- Marketing Form Electronic book Author Calhoun, Michael, 1949- American College of Healthcare Executives. LC no. 2007060370 ISBN 9781567933222 156793322X

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