| Description |
255 pages : color illustrations ; 22 cm |
| Series |
Essential design handbooks |
|
Essential design handbooks.
|
| Summary |
Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation |
| Notes |
Originally published: 2004 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Commercial art.
|
|
Packaging -- Design.
|
| Author |
Taylor, Leonie.
|
| ISBN |
2940361886 (paperback) |
|
9782940361885 (paperback) |
|
