| Description |
1 online resource (xiii, 258 pages) : illustrations |
| Summary |
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona for over five years. During that time he made a major contribution towards the commercial transformation that saw the club increase its revenue to over 400 million euros per year. He now works as a consultant at Manchester City FC |
| Notes |
"First published in Spain in 2012 by Libros de Cabecera S.K. under the same title. Translated by Anna Balaguer."--Title page verso |
| Bibliography |
Includes bibliographical references (page 251) and index |
| Notes |
Print version record |
| Subject |
Sports -- Marketing.
|
| Form |
Electronic book
|
| ISBN |
147290303X (electronic bk.) |
|
1472903048 (electronic bk.) |
|
9781472903037 (electronic bk.) |
|
9781472903044 (electronic bk.) |
|
