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Book Cover
Author Calzada, Esteve, author

Title Show me the money! : how to make money from sports marketing / Esteve Calzada
Published London : Bloomsbury, 2013
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xiii, 258 pages) : illustrations
Summary How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona for over five years. During that time he made a major contribution towards the commercial transformation that saw the club increase its revenue to over 400 million euros per year. He now works as a consultant at Manchester City FC
Notes "First published in Spain in 2012 by Libros de Cabecera S.K. under the same title. Translated by Anna Balaguer."--Title page verso
Bibliography Includes bibliographical references (page 251) and index
Notes Print version record
Subject Sports -- Marketing.
Form Electronic book
ISBN 147290303X (electronic bk.)
1472903048 (electronic bk.)
9781472903037 (electronic bk.)
9781472903044 (electronic bk.)