| Description |
1 online resource (435 p.) |
| Contents |
Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Winning with Writing -- Chapter 1 Making Writing Your Weapon for Success -- Putting Strategic Writing to Work for You -- Planning and Structuring Every Message -- Applying the Goal-Plus-Audience Strategy to More Media -- Succeeding with email, letters and business documents -- Writing to present yourself powerfully -- Writing online: From websites to blogs to tweets |
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Leveraging your writing skills -- Remembering to think globally -- Chapter 2 Planning Your Message Every Time -- Adopting the Plan-Draft-Edit Principle -- Fine-Tuning Your Plan: Your Goals and Audience -- Defining your goal -- Defining your audience -- Brainstorming the best content for your purpose -- Writing to groups and strangers -- Imagining your readers -- Making People Care -- Connecting instantly with your reader -- Focusing on what's-in-it-for-me -- Persuading with benefits, not features -- Finding the concrete, limiting the abstract -- Choosing Your Written Voice: Tone |
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Sound positive, never negative -- Align tone with the occasion, relationship and culture -- Writing as your authentic self -- Using Relationship-Building Techniques -- Showing active caring and respect -- Personalizing what you write -- Framing messages with "you" not "I" -- Chapter 3 Making Your Writing Work: The Basics -- Stepping into Twenty-First-Century Writing Style -- Writing to be understood -- Applying readability guidelines -- Finding the right rhythm -- Achieving a conversational tone -- Energizing Your Language -- Relying on everyday wording -- Choosing reader-friendly words |
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Focusing on the real and concrete -- Finding action verbs -- Crafting comparisons to help readers -- Employing Reader-Friendly Graphic Techniques -- Building in white space -- Choosing a typeface -- Keeping colors simple -- Adding effective graphics -- Breaking space up with sidebars, boxes and lists -- Chapter 4 Self-Editing: Professional Ways to Improve Your Work -- Changing Hats: From Writer to Editor -- Choosing a way to edit -- Distancing yourself from what you write -- Reviewing the Big and Small Pictures -- Assessing content success -- Assessing your language |
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Avoiding telltale up-down-up inflection -- Looking for repeat word endings -- Pruning prepositions -- Cutting all non-contributor words -- Moving from Passive to Active -- Thinking "action" -- Trimming "there is" and "there are" -- Cutting the haves and have nots -- Using the passive deliberately -- Sidestepping Jargon, Clichés and Extra Modifiers -- Reining in jargon -- Cooling the clichés -- Minimizing modifiers -- Energizing What You Write -- Chapter 5 Fixing Common Writing Problems -- Organizing Your Document -- Paragraphing for logic -- Building with subheads -- Working with transitions |
| Summary |
"Business writing that gets results. The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers the people you communicate with at work are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. -- provided by publisher |
| Notes |
Description based upon print version of record |
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Working in lists: Numbers and bulleting |
| Subject |
Business writing.
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Business writing
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| Form |
Electronic book
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| ISBN |
9781119696704 |
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1119696704 |
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