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Uniform Title Arquitectura corporativa. English
Title Corporate architecture : building a brand : fashion, banking, telecommunications, automotive / [editors, Alejandro Bahamo, Ana Canizares, Antonio Corcuera ; texts, Ana Maria Alvarez ... and others]
Published New York : W.W. Norton & Co., [2009]
©2009

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Location Call no. Vol. Availability
 WATERFT ART&ARCH  725.2 Bah/Cab  AVAILABLE
Description 503 pages : illustrations (some color) ; 29 cm
Contents Fashion -- Banking -- Telecommunications -- Automotive
Summary "In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomena that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts."--BOOK JACKET
Notes Formerly CIP. Uk
Translated from the Spanish
Subject Architecture -- Economic aspects.
Communication in architecture.
Corporate image.
Symbolism in architecture.
Author Bahamón, Alejandro.
Cañizares, Ana Cristina G.
Corcuera, Antonio.
LC no. 2009020369
ISBN 039373305X (hardcover)
9780393733051 (hardcover)