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Author Stöckl, Hartmut

Title Shifts towards image-centricity in contemporary multimodal practices / Hartmut Stöckl
Published Abingdon, Oxon : Routledge, 2019
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Description 1 online resource (321 pages)
Series Routledge Studies in Multimodality Ser
Routledge studies in multimodality
Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- List of Contributors -- 1 Shifts toward Image-Centricity in Contemporary Multimodal Practices: An Introduction -- PART 1 Advances in Theory -- 2 Image-Centricity -- When Visuals Take Center Stage: Analyses and Interpretations of a Current (News) Media Practice -- 3 Intertextual Reference in Image-Centric Discourse: Analytical Model, Classification, and Case Study -- 4 The New Visuality of Writing -- Commentary: The Critical Role of Analysis in Moving from Conjecture to Theory
9 "And then he Said ... No one has more Respect for Women than I do": Intermodal Relations and Intersubjectivity in Image Macros -- Commentary: Reflections on the Relative Status of Image and Language -- PART 4 Image-Centric Practices as Global Design Strategies -- 10 Multimodal Mobile News: Design and Images in Tablet-Platform Apps -- 11 Images as Ideology in Terrorist-Related Communications -- 12 Putting the Data Center Stage: Graphs, Charts, and Maps in the News Media -- Commentary: Image-Centric Practices as Global Design Strategies -- Index
PART 2 Historical Developments in Image-Centric Practices -- 5 On the Emergence of Image-Centric Popular Science Stories in National Geographic -- 6 Previewing News Stories: How Contextual Cohesion Contributes to the Creation of News Stories -- Commentary: Image-Centricity and Change in Journalistic Cultures -- PART 3 The Relative Status of Image and Language -- 7 Image-Centric Practices on Instagram: Subtle Shifts in 'Footing' -- 8 Emoji-Text Relations on Instagram: Empirical Corpus Studies on Multimodal Uses of the Iconographetic Mode
Summary This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today's media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis
Notes Description based upon print version of record
Hartmut Stc̲kl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria. Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia. Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria
Description based upon online resource; title from PDF title page (viewed January 17, 2020)
Subject Semiotics
Visual communication
Form Electronic book
Author Caple, Helen
Pflaeging, Jana
ISBN 0429487967