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Title Issues of representation and qualitative marketing research / guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
Published Bradford, England : Emerald Group Pub., [2003]
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Description 1 online resource (62 pages)
Series Qualitative market research ; v. 6, no. 3
Qualitative market research ; v. 6, no. 3
Contents Abstracts & keywords; Guest editorial; Issues in representing the postmodern consumer; Gender, identity and the consumption of advertising; Divergent representational practices in advertising and consumer research; Virtual connections; Crisis, what crisis?; Practitioner perspectives
Bibliography Includes bibliographical references
Notes Print version record
Subject Consumers -- Research -- Methodology.
Marketing research -- Methodology.
Form Electronic book
Author Catterall, Miriam, 1950-
Maclaran, Pauline.
Stevens, Lorna.
ISBN 0861768353
1845445686 (electronic bk.)
9781845445683 (electronic bk.)