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Book Cover
Book

Title Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [and others]
Published Milford, Qld. : John Wiley & Sons Australia, 2008

Copies

Location Call no. Vol. Availability
 MELB  338.479 Hsu/Tma  DUE 17-09-20
Description xvi, 480 pages : illustrations, charts ; 24 cm
Series Wiley Australia tourism series
Wiley Australia tourism series.
Contents 1. Introduction to tourism marketing -- 2. Strategic marketing framework -- 3. Tourism markets -- 4. Marketing research -- 5. Tourism services marketing mix -- 6. Product -- 7. Pricing -- 8. Marketing communications -- 9. Promotion -- 10. Customer relationship management -- 11. Distribution -- 12. Destination marketing
Summary Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description
Notes Includes index
Bibliography Bibliography: pages 442-465
Notes en-aus
ACQUIRE [electronic resource] : Central Queensland University Institutional Repository
Subject Textbooks.
Tourism -- Marketing.
Tourism -- Asia -- Marketing.
Tourism -- Pacific Area -- Marketing.
Author Hsu, Cathy
Central Queensland University. Faculty of Arts, Humanities and Education
Hong Kong Polytechnic University.
University of South Australia.
ISBN 047081490X
9780470814901 (paperback)