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Book Cover
Author Chakrabarty, Bidyut, 1958-

Title Winning the Mandate : the Indian Experience
Published New Delhi : SAGE Publications, 2016
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (251 pages)
Contents List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude ; Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors
Summary This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos
Notes Print version record
Subject Modī, Narendra, 1950-
India. Parliament. Lok Sabha -- Elections, 2014
Bharatiya Janata Party.
Political campaigns -- India.
Form Electronic book
Author Hazra, Sugato.
ISBN 9351507459