This case study details the predicament faced by Nand Kumar, who worked as a Marketing Manager in a consumer packaged goods company. Aggrieved at the cost-cutting measures introduced at the company, Kumar shot off an email to the CEO of the company. Now, after receiving the response from the CEO, he wondered whether he had approached the issue in the right way
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Case code: HROB133
Title from resource description page (viewed May 26, 2015)