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Authors (Last name first) (1-3 of 3)
Chan-Olmsted, Sylvia M.
1
Book
2006

Competitive strategy for media firms : strategic and brand management in changing media markets


Chan-Olmsted, Sylvia M.
Mahwah, N.J. : L. Erlbaum Associates, 2006

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Location Call no. Vol. Availability
 MELB  384.540684 Cha/Csf  AVAILABLE
2
E-book
2005

Competitive strategy for media firms : strategic and brand management in changing media markets


Chan-Olmsted, Sylvia M.
Mahwah, N.J. : L. Erlbaum Associates, 2005

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3
Book
2006

Handbook of media management and economics



Mahwah, N.J. : L. Erlbaum Associates, 2006

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Location Call no. Vol. Availability
 W'BOOL  302.23068 Alb/Hom  AVAILABLE
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