Title Co-creation rules : (or how to create the ooomph factor) / Johnnie Moore, James Cherkoff

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (34 min.) : digital, mono, SWF file, sound, color Series Getting the most out of qualitative market research : reaching the places the other tools cannot reach Henry Stewart talks. Marketing & management collection. Getting the most out of qualitative market research Contents Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you Notes Animated audio-visual presentations with synchronized narration Title from title frames Subject Marketing research. Qualitative research. Marketing research. Qualitative research. Form Streaming video Author Cherkoff, James. Co-founder, Collaborate Marketing, UK.

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