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E-book
Author Chiaravalle, Bill.

Title Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck
Published Hoboken, N.J. : Wiley, [2007]
©2007
Online access available from:
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Description 1 online resource (xvii, 364 pages) : illustrations
Series --For dummies
--For dummies.
Contents Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index
Summary Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals
Notes Print version record
Subject Brand name products.
Business names.
Product management.
Form Electronic book
Author Schenck, Barbara Findlay.
ISBN 0470124040 (electronic bk.)
1118052846 (electronic bk.)
9780470124048 (electronic bk.)
9781118052846 (electronic bk.)
(paperback; alk. paper)
(paperback; alk. paper)