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E-book
Author Christ-Brendemühl, Sonja

Title Digital technology in service encounters : effects on frontline employees and customer responses / Sonja Christ-Brendemühl
Published Wiesbaden, Germany : Springer Gabler, 2022

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Description 1 online resource (284 pages)
Series Innovation, Entrepreneurship und Digitalisierung
Innovation, Entrepreneurship und Digitalisierung
Contents Introduction -- Technology in Service Management -- Theoretical Foundations -- Study A: The Impact of Technology on Frontline Employees Process Deviance -- Study B: A 360-degree View of Technology Deployment -- Study C: A Dyadic Study on Employees Technostress and Customer Responses -- Study D: Fairness Perceptions of Customer Participation in Online Services -- Summary and Outlook
Summary Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service encounter efficiency by embedding digital technology into the existing processes. However, there is little empirical evidence on how such technological implementations affect the sentiments, attitudes, and behaviors of frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents four distinct yet related studies to investigate the impact of digital technology on frontline employees, customers, and ultimately service firms. The results and implications provide meaningful insights for theory and practice. About the author Sonja Christ-Brendemuhl studied business administration at the University of Mannheim with a specialization in organization, marketing and psychology. After her studies, she was responsible for corporate communications at an international HR service provider. Since 2018, she has been teaching and researching at the Institute of Management at the University of Koblenz-Landau, focusing on the question of how frontline employees and customers deal with the increasing technology infusion in service encounters
Bibliography Includes bibliographical references
Notes Online resource; title from PDF title page (SpringerLink, viewed July 14, 2022)
Subject Customer services -- Management
Customer services -- Technological innovations
Customer services -- Management
Customer services -- Technological innovations
Form Electronic book
ISBN 9783658378851
3658378859