Title Marketing today : successes, failures, and turnarounds / John B. Clark

Published Englewood Cliffs, N.J. : Prentice-Hall, [1987] ©1987

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Cla/Mts		AVAILABLE

Description xvii, 220 pages : illustrations ; 23 cm Analysis United States Marketing Bibliography Includes bibliographies Subject Corporate turnarounds -- United States -- Case studies. Marketing -- United States -- Case studies. Success in business -- United States -- Case studies. Business failures -- United States -- Case studies. LC no. 86022555 ISBN 0135578442 paperback

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