Title Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke

Published New York, N.Y. : Cambridge University Press, [2007] ©2007

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Description 1 online resource Contents Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion Notes Title from title page screen of July 13, 2007 "This electronic book contains the following additional features not available in the print version: 25 additional images, links to informational resources on the Web, film clip."--Copyright and Permissions Bibliography Includes bibliographical references and index Notes Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785 This volume is made possible by a grant from the Andrew W. Mellon Foundation English Subject Automobile industry and trade -- United States -- History Automobile industry and trade Auto-industrie. United States Verenigde Staten. Genre/Form History Form Electronic book ISBN 9780521868785 0521868785

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