Responsibility for economic success (profitability across the life cycle) -- Definition of the total market and the target market (e.g. national vs. international) -- Scope and Positioning -- Definition of the packaging (product family vs. single product, name etc.) -- Controlling of Marketing -- Definition and Controlling of the sales channels -- License models -- Value vs. Cost Pricing, Strategic vs. tactical pricing -- Client for Development -- Requirements Management -- Definition and coordination of the support structure -- Competitive advantages and how to defend them
Summary
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. This book defines the term 'software product' and looks at the business and organizational sides
Bibliography
Includes bibliographical references (pages 223-226) and index
