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Book Cover
E-book
Author Kittlaus, Hans-Bernd.

Title Software product management and pricing : key success factors for software organizations / Hans-Bernd Kittlaus, Peter N. Clough
Published Berlin : Springer, [2009]
©2009
Online access available from:
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Description 1 online resource (ix, 231 pages) : illustrations
Contents Responsibility for economic success (profitability across the life cycle) -- Definition of the total market and the target market (e.g. national vs. international) -- Scope and Positioning -- Definition of the packaging (product family vs. single product, name etc.) -- Controlling of Marketing -- Definition and Controlling of the sales channels -- License models -- Value vs. Cost Pricing, Strategic vs. tactical pricing -- Client for Development -- Requirements Management -- Definition and coordination of the support structure -- Competitive advantages and how to defend them
Summary Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. This book defines the term 'software product' and looks at the business and organizational sides
Bibliography Includes bibliographical references (pages 223-226) and index
Notes Print version record
Subject Product management.
Computer software -- Prices.
Computer software -- Marketing.
Form Electronic book
Author Clough, Peter N.
ISBN 9783540769873
3540769870
9783540769866 (cloth)
3540769862 (cloth)
1281955175
9781281955173