Title E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan

Published New York : AMACOM, 2000

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Description 1 online resource (vii, 285 pages) Contents Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change Summary "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket Bibliography Includes bibliographical references and index Notes English Print version record Subject Business enterprises -- Computer networks. Electronic commerce. Information technology -- Economic aspects Internet. Internet marketing. Internet Internet. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. Business enterprises -- Computer networks Electronic commerce Information technology -- Economic aspects Internet Internet marketing E-commerce. Form Electronic book ISBN 0585112800 9780585112800 9780814405444 0814405444

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