| Description |
1 online resource (5 pages) |
| Summary |
Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick and easy for consumers while gathering plenty of data on their buying habits. This article provides an overview of the current landscape and guidance for retail executives considering their in-store tech strategy |
| Notes |
Online resource; Title from title page (viewed August 16, 2021) |
| Form |
Electronic book
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| Author |
Cohen, Maxime VerfasserIn.
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Ray, Saibal VerfasserIn.
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Safari, an O'Reilly Media Company. MitwirkendeR.
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