Title Skyworth TV : channel dynamics and growth in China's rural market / Sherriff T.K. Luk, Ivy Siok Ngoh Chen and John Coombes

Published [Bingley] : Emerald Group Publishing Limited, 2013

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (13 pages) : color illustrations Notes Published also as volume 3, numbers 4, 2013 of Emerald emerging markets case studies Title from ebook title screen (viewed Nov 05, 2013) File Type Text (Electronic book) Subject Skyworth TV -- Case studies Television -- China -- Marketing Genre/Form Case studies. Form Electronic book Author Chen, Ivy Siok Ngoh Coombes, John

OTHER TI Emerald emerging markets case studies

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