Title Marketing communications management : concepts and theories, cases and practices / Paul Copley

Published Oxford [England] : Elsevier Butterworth Heinemann, [2004] Oxford [England] : Elsevier Butterworth Heinemann, c2004 c2004 ©2004

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.802 Cop/Mcm		AVAILABLE
MELB	658.802 Cop/Mcm		AVAILABLE

Description xiv, 441 pages ; 28 cm Contents Marketing communications in context -- Advertising as art of persuasion, strategic thinking and managed discipline -- Sales promotion and direct marketing -- Public relations issues -- Personal communications -- End piece Bibliography Includes bibliographical references and index Subject Communication in marketing. Marketing -- Management. LC no. 00002634 ISBN 0750652942

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