| Description |
1 online resource (864 pages) |
| Contents |
Cover; Title Page; Copyright; Brief Contents; Contents; Preface; Changes to the first European Edition; Videotape Tutorials by Ken Black; Features and Benefits; Acknowledgements; About the Authors; Unit I: Introduction; 1: Introduction to Statistics; Decision Dilemma: Statistics Describe the State of Business in India's Countryside; 1.1: Statistics in Business; 1.2: Basic Statistical Concepts; 1.3: Data Measurement; Summary; Key Terms; Supplementary Problems; Analysing the Databases; Case: Caffè Nero: The Italian Coffee Co.; 2: Charts and Graphs |
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Decision Dilemma: Energy Consumption Around the World2.1: Frequency Distributions; 2.2: Quantitative Data Graphs; 2.3: Qualitative Data Graphs; 2.4: Graphical Depiction of Two-Variable Numerical Data: Scatter Plots; Summary; Key Terms; Supplementary Problems; Analysing the Databases; Case: Soap Companies Do Battle; Using the Computer; 3: Descriptive Statistics; Decision Dilemma: Choosing the Right Recycling Collection System; 3.1: Measures of Central Tendency: Ungrouped Data; 3.2: Measures of Variability: Ungrouped Data; 3.3: Measures of Central Tendency and Variability: Grouped Data |
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3.4: Measures of Shape3.5: Descriptive Statistics on the Computer; Summary; Key Terms; Formulas; Supplementary Problems; Analysing the Databases; Case: Coca-Cola Goes Small in Russia; Using the Computer; 4: Probability; Decision Dilemma: Equality of the Sexes in the Workplace; 4.1: Introduction to Probability; 4.2: Methods of Assigning Probabilities; 4.3: Structure of Probability; 4.4: Marginal, Union, Joint, and Conditional Probabilities; 4.5: Addition Laws; 4.6: Multiplication Laws; 4.7: Conditional Probability; 4.8: Revision of Probabilities: Bayes' Rule; Summary; Key Terms; Formulas |
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Supplementary ProblemsAnalysing the Databases; Case: Colgate-Palmolive Makes a 'Total' Effort; Unit II: Distributions and Sampling; 5: Discrete Distributions; Decision Dilemma: Life with a Mobile Phone; 5.1: Discrete versus Continuous Distributions; 5.2: Describing a Discrete Distribution; 5.3: Binomial Distribution; 5.4: Poisson Distribution; 5.5: Hypergeometric Distribution; Summary; Key Terms; Formulas; Supplementary Problems; Analysing the Databases; Case: Kodak Transitions Well into the Digital Camera Market but Faces Big Challenges; Using the Computer; 6: Continuous Distributions |
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Decision Dilemma: The Cost of Absenteeism in the Workplace6.1: The Uniform Distribution; 6.2: Normal Distribution; 6.3: Using the Normal Curve to Approximate Binomial Distribution Problems; 6.4: Exponential Distribution; Summary; Key Terms; Formulas; Supplementary Problems; Analysing the Databases; Case: Mercedes Goes After Younger Buyers; Using the Computer; 7: Sampling and Sampling Distributions; Decision Dilemma: Private Health Insurance in India; 7.1: Sampling; 7.2: Sampling Distribution of x-; 7.3: Sampling Distribution of p̂; Summary; Key Terms; Formulas; Supplementary Problems |
| Summary |
Every business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Ken Black shows students that the proper application of statistics in the business world goes hand-in-hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student. Featuring a strong focus on European cases, data and scenarios throughout, Statistics for Business and Economics p |
| Notes |
Print version record |
| Subject |
Commercial statistics -- Methodology
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Economics -- Statistical methods.
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Statistics.
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statistics.
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Commercial statistics -- Methodology
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Economics -- Statistical methods
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Statistics
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| Form |
Electronic book
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| Author |
Black, Ken
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| ISBN |
9781119943358 |
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1119943353 |
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