| Description |
1 online resource (253 pages) |
| Series |
Palgrave Advances in Luxury |
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Palgrave advances in luxury.
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| Contents |
Foreword; Endorsement; Contents; List of Figures; List of Tables; 1: Introduction: Sustainability in€Luxury Branding; Bibliography; 2: Inside Luxury: Main Features, Evolving Trends, and€Marketing Paradoxes; What Is Luxury?; Luxury Customers-Where Are They? Who Are€They?; Luxury Customers-Where Are They?; Luxury Customers-Who Are They?; Marketing in€Luxury-Paradoxes and€Branding Strategies; The Paradoxes of€Luxury Marketing; Branding in€Luxury; Luxury Marketing at€the€Crossroads of€Demand and€Desire; Summary; Bibliography; 3: Luxury, Sustainability, and€"Made In." |
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A Brief History of€Sustainability Luxury and€Sustainability as€Complementary Concepts; Luxury Brands Approaching Sustainability; The Triple Bottom Line Approach in€Luxury; Ecological Dimension; Packaging; Scarcity; Materials; Energy Use; Social Dimension; Community Programs; Supply Chain; Employees; Economic Dimension; Ethical Awareness; Consumer Motivations; Corporate Governance; The Role of€"Made In" in€Pursuing Luxury Sustainability; Overview of€the€Effects of€"Made In" and€"Country of€Origin" on€Consumers' Responses; Branding versus Country of€Origin Effect |
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The Marketing Management of€the€"Made In" Effect The Exemplary Case of€"Made in€Italy"; Communicating Sustainability in€Luxury; Summary; Bibliography; 4: Luxury Consumption and€Sustainability; The Luxury Consumption: Why Do We€Buy Luxury?; The Relative Nature of€Luxury: A€Sociological Perspective; Individual Luxury Consumption Values; The Market of€Positional Goods; The Economy of€Desire; The Growth in€an€Affluent Society; The Frustrated Expectations; The Effects of€Positional Competition; The Luxury Consumption: How Do We€Buy Luxury?; Approaches to€Luxury Consumption |
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Motivations for€Luxury Consumption: Externalized versus€Internalized Luxury Purchasing Additional Luxury Consumers' Segmentation Schemes; Leveraging Sustainable Luxury Consumption; What Consumers Think About€Sustainable Luxury: Insights from€an€Exploratory Research; Summary; Bibliography; 5: Sustainability Across Industries; Blurring of€Boundaries between€Luxury and€Mass Markets; Industry-by-Industry Analysis of€Sustainability Initiatives; Fashion; Sustainability Leaders in€Luxury Fashion; Sustainability in€Mass-Market Fashion; Cosmetics and€Fragrances |
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Sustainability Leaders in€Cosmetics and€Fragrances Sustainability in€Luxury Cosmetics; Food and€Beverages; Sustainability Leaders in€Food; Sustainability Leaders in€Beverage; Sustainability in€Luxury Food and€Beverage; Watches and€Jewelry; Sustainability Leaders in€Luxury Watches and€Jewelry; Sustainability in€Mass-Market Watch and€Jewelry; Automotive; Sustainability Leaders in€Automotive; Sustainability in€Luxury Automotive; Summary; Bibliography; 6: Insights from€Key Topics in€Sustainable Luxury Research; Sustainability and€Innovation in€Luxury |
| Summary |
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research |
| Notes |
Relationship Between€Sustainable Luxury and€Innovation |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business.
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Marketing.
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Marketing
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Commerce
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marketing.
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business (commercial function)
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Reference.
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BUSINESS & ECONOMICS -- Skills.
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Business
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Marketing
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| Form |
Electronic book
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| Author |
De Angelis, Matteo
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Costabile, Michele
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Guido, Gianluigi
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| ISBN |
1137601590 |
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9781137601599 |
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